中国政府围绕着打击假冒伪劣、侵权盗版，保护知识产权，采取了一系列宣传措施，主要包括：通过新闻采访、电视广播、举办研讨会等方式加强普法宣传，特别是对新的法律法规进行了广泛宣传，同时将知识产权法律教育纳入到全国法制宣传教育工作中；强化舆论监督，通过新闻媒体的宣传报道，对一些量大面广的典型案例进行公开曝光，并连续多年公布破坏市场经济秩序十大案件，起到了震慑犯罪，警示违规的效果。这些宣传活动增强了公众的知识产权保护意识，为全面做好知识产权执法保护工作打下了良好的基础。如2001年4月，国家知识产权局会同国家工商行政管理总局、国家版权局围绕以“今天创造未来”为主题的第一个世界知识产权日，开展了一系列重大宣传和庆祝活动，在全国掀起了宣传知识产权的新高潮，营造了尊重知识、保护知识产权，共同创造美好未来的社会氛围。
特别值得一提的是，按照2004年全国整顿和规范市场经济秩序工作部署，为配合4月26日“世界知识产权日”，由全国整规办、全国扫黄打非办、知识产权局、公安部、海关总署、工商总局、质检总局、新闻出版总署、国家版权局等九部委联合组织了“保护知识产权宣传周”活动。该宣传周围绕“尊重知识产权，维护市场秩序”的主题，于2004年4月19日至4月26日在全国范围内开展。该宣传周旨在普及知识产权保护常识，宣传合理有效保护知识产权的意义，宣传知识产权制度在实施科教兴国和人才强国战略、促进科技创新、文化繁荣、经济发展等方面的重要作用，宣传中国在保护知识产权方面所做的工作和取得的成果，并公布一批侵犯知识产权的典型案例及其查处情况。宣传周包括了以下系列活动：以“中国知识产权保护状况”为主题的中外记者招待会、“中国知识产权与经济发展高级研讨会”、“当代大学生与知识产权主题对话”，第二届“巾帼发明家”评选活动颁奖仪式，在中央电视台播出的“知识产权在中国”专题系列宣传片和知识产权公益广告，在《中国知识产权报》等媒体上开展以“尊重知识产权，维护市场秩序”为主题的征文活动，在中央电视台、《中国新闻出版报》、搜狐网等媒体上开展“著作权”知识竞赛活动，在中央电视台播出由中央电视台及部分地方电视台联合制作的全国百姓发明创造“金智奖”颁奖活动特别节目，在全国各地开展包括小型展览、街头咨询、讲座等宣传活动，在中央电视台播出以“打击侵权盗版，保护知识产权”为主题的晚会等。为保证宣传周活动的顺利举行，中国政府规定由全国整规办、中宣部、国务院新闻办等部门负责组织协调工作，专门成立了"保护知识产权宣传周"活动组委会，在知识产权局设立工作协调组，并向全国各地方有关部门下发了做好宣传周活动筹备工作的通知，要求各地充分认识开展宣传周活动的重要意义，并就宣传周准备、实施和后续阶段的工作提出了具体要求。该次宣传周活动范围广、规模大，取得了良好效果。中国政府希望通过定期的类似活动，集中打击治理侵犯知识产权的行为，提高公众的知识产权保护意识。
IV. Situation about Publicity Activities for Improving the Public
Awareness of IPR Protection in China
To crack down on fakes, inferiors and piracies and protect IPR,
the Chinese government adopts a series of publicity measures,
which mainly include: intensify legal publicity activities (
especially for new laws and regulations) via news coverage,
television and broadcastings, and symposiums, and make legal
education concerning intellectual property as part of national
legal publicity work simultaneously, strengthen the supervision
of public opinion, expose some influential typical cases through
news media and constantly bring to light the top 10 cases damaging
market economy for many years, which has produced an awful and
preventive effect upon future criminal activities and malpractice.
All these have enhanced IP protection awareness of the public
and laid a good foundation for comprehensive legal enforcement
and protection of IPR. For instance, In April 2001, SIPO cooperated
with the SAIC, NCAC to organize series of activities and events
for the World Intellectual Property Day entitled "Today
Creates the Future". All across the country, there were
activities for the dissemination of intellectual property to
create an environment for the respect of the knowledge and protection
of the IPR for a common beautiful future.
In particular, the National Office of Rectification and Standardization
of Market Economic Order, National Anti-Pornography and Anti-Illegal
Publications Office, SIPO, Ministry of Public Security, Customs
General Administration, SAIC, General Administration for Quality
Supervision, Inspection and Quarantine, General Administration
for News and Publications, and NCAC, in accordance with the
national work plan 2004 for the rectification and standardization
of market economic order, organized a joint event named Publicity
Week of Intellectual Property Protection to match the World
Intellectual Property Day on April 26. The Publicity Week, with
the theme of Respecting Intellectual Property and Maintaining
Market Order, was carried out nationwide from Apr.19 to 26,
2004. The said Week aimed to popularize general knowledge about
IP protection, publicize the significance of reasonable and
efficient IP protection, the vital role intellectual property
system can play in the implementation of the strategy of making
the country prosperous by means of science, education and talents
and in the promotion of scientific and technological innovation,
cultural prosperity and economic development, and publicize
China’s work and results concerning IPR protection. In addition,
a batch of typical cases infringing on IPR and their punishments
were disclosed during the Week. The Week included the following
activities: news conference for the Protection Status regarding
China’s IPR attended by both Chinese and foreign reporters,
Symposium on China’s IPR and Economic Development, Dialogue
about IPR Topic by University Students, Award-given Ceremony
for the Second Female Inventors Competition, a series of publicity
programs with the theme of IPR in China and commonwealth advertisements
in this regard were provided by China Central Television, the
articles-soliciting activity with the subject of Respecting
IPR and Maintaining Market Order on such media as China IPR
Newspaper, Copyright Knowledge Competition on media such as
CCTV, China News and Publication Newspaper and Sohu Website,
broadcast of a special award-given program of Golden Wisdom
Prize for invention and creation among common people nationwide
jointly made by CCTV and some local TV stations and shown on
CCTV, publicity activities such as small exhibitions, street
consultations, and lectures throughout the country, broadcast
of a soiree with the theme of Crack Down on Piracies and Protect
IPR on CCTV. To guarantee the smooth implementation of the said
Week, the National Rectification and Standardization Office,
Department of Publicity of the Central Committee of the Chinese
Communist Party, and Information Office of the State Council
were authorized by the Chinese government to be responsible
for the organization and coordination of the activity. To this
end, a special organizing committee for the Publicity Week of
Intellectual Property Protection was formed and a work-coordinating
group set up at State Intellectual Property Office, and a notice
about preparations for the Week was issued to the local departments
concerned nationwide. The notice required all the provinces,
municipalities and regions to fully realize the significance
of the Week, and made clear the specific requirements for its
preparations, implementation and follow-up activities. On account
of the wide range and large scale, the Week achieved its desired
result. The Chinese government hopes to crack down infringements
on IPR and increase public awareness of protection in this regard
through such regular activities.
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