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When Motorola came to select
site for their production several years ago,
this American telecom giant listed cities they
thought might provide good conditions for their
success in China. Nobody had ever expected that
the eventual choice was TEDA in North China.
"Tianjin stood out," says E.L.Tay,
Motorola Asia operations director,"It was
the pro-activeness of local officials who convinced
Motorola investment environment that all big
companies look for. " When asked why they
chose TEDA, the overseas investors would say
that it was because of its administration, particularly
the simplified procedures and high working efficiency
have built up their reputation.
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TEDA has attracted quite a few top transnational
companies including Motorola, Coca-cola, Pepsico,
and American Standard from USA, Nestle from Switzerland,
BBA from UK, Lafarge, Alcatel from France, Buderus
from Germany, Matsushita, Mitsubishi, Itochu from
Japan, Samsung, Hyundai from Korea, President from
Taiwan etc. Over 3000 overseas projects from 65 countries
and regions including 29 companies of 99' Fortune
top 500 have settled in TEDA.
General Manager of Tianjin Merlin Gerin, one of the
earliest investors in TEDA, Mr. Tabary said, his company
doesn't want to build the plants by itself, and he
has spoken with TEDA and suggested TEDA to make the
investment, in turn rent it to the miniature circuit
breaker producer from France. Tabary said, TEDA is
receptive to the suggestion. If TEDA approves this
plan, the decision to open another factory in TEDA
will be an easy one.
Mr. Tabary, who is also the representative of French
Chamber of Commerce in Tianjin said," We have
had a good experience in TEDA and what I hear from
other people is that they are also getting a lot of
help from TEDA when they want to do things here. This
good reputation facilitate TEDA to continue to maintain
speedy growth."
TEDA's GDP in 1999 reached 20.845 billion RMB, a year-on-year
increase of 19.1% calculated in comparable prices.
The total industrial output value reached 60.855 billion
RMB, a 20% increase than the previous year. Though
the Asian financial crisis resulted in a nationwide
export drop in China, TEDA saw its exports rise 22.7%
to 2.254 billion USD. Overseas investment in TEDA
has accumulated to US$12.198 billion. In 1998, it
drew in US$1.28 billion, about the same as the previous
year. About half of it came from existing investors
in TEDA. This shows the confidence these enterprises
have in TEDA.
Thanks to the continued efforts of TEDA, the ratio
of investors from USA, UK, Switzerland, Canada and
other European countries began to rise in 1999. Moreover,
TEDA also has attached great importance to investment
from CIS countries, from Eastern Europe, Africa and
Latin America and their markets. In 1999, products
from TEDA were exported to 106 countries and regions;
in the same year, the export to USA saw a 43.2% increase,
totaled 709 million US$; the increase of export to
Europe was 23.9% to 439 million US$.
In order to strengthen its competitiveness, TEDA has drafted
measures for further improvement. To reduce costs and
improve the investment environment, TEDA has eliminated
all administrative fees related to the operation of
enterprises with the exception of three fees required
by the State. TEDA is enhancing its advantages to ensure
sustainable economic growth.
TEDA is one of the areas in China with a highly developed
transportation system. It takes just 1.5 hours from
Beijing via the Beijing-Tianjin-Tanggu Expressway,
and is connected to the national roads network by
over a dozen main highways including the Shanhaiguan-Guangzhou
Expressway and the Beijing-Fuzhou Expressway. TEDA
is 20 minutes drive from the Tianjin New Harbor, the
largest port in north China and the second largest
container port in all of China. The annual handling
capacity by 2000 is about 100 million tons. North
China's largest airfreight center, the Tianjin International
Airport, is only 38km from TEDA. The Beijing-Shanhaiguan
railway is connected with the national railway network
and the fast-developing Euro-Asian continental bridge
will provide TEDA with a rail link to Europe.
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